Some loan officers have had tremendous amount of success buying mortgage leads, while others have wasted tremendous amount of money. Some of the best lead sources are kept secret - wouldn't you, if you have found a good lead source?
Surely, it is nice to spend money on mortgage leads that convert well into customers, but buying leads is often a risk not many people are willing to take. What is even better is to generate your own leads that convert well and are also inexpensive to generate.
Here is one technique that you can use to generate free mortgage leads. In summary, you want to find online forums and discussion boards that talks about real estate and or mortgages. You would then register as an user to these forums and establish yourself as a mortgage expert.
Here is how you do it: Pull up a web browser and head to Google search engine and type in "mortgage forum" and that should give a plenty of online discussion boards related to mortgage. Before signing up for any of the forums, study the forum topics and see what people are talking about in these forums. Are they mostly home owners? Are they mostly real estate professionals like you? Now, do not disregard mortgage forums where many real estate professionals or loan officers hang out, because sometimes they can be your best mortgage lead source. Sometimes you will find posts and requests from other loan officers for co-op opportunities.
Once you have come up with a few forums you would then go ahead and register for a forum account. If you have a website, make sure you put that website in your signature profile if the forums allow - and most of them do. Here is what not to do: Do not simply sign up to a forum and start blasting your ad all over! It may be helpful that you introduce yourself to the discussion board telling people who you are and what services you provide. Make sure you observe the rules of each forum. Start breaking into the forum by responding to other people's posts and provide valuable views and advices. Once you do that, you establish ground in the forum and you will build a reputation around you.
This technique, although free because you do not need to spend money on advertising, may take a while before you see some qualified leads coming your way. However, it is probably one of the best inexpensive mortgage leads generation techniques.